A Study on the Impact of Food Advertising (Television) on the  Food Preferences of Preschoolers in Kochi City

Authors

Food advertisements, food preferences, preschoolers.

The time children spend, by watching television is increasing as everybody around them are busy. It is not

just their favorite cartoons or movies that they watch but also many very different advertisements, which

come in between these programs. Food advertisements are commercials or advertisements of food, both

healthy and unhealthy. As the children watch these advertisements which are being presented in a very

appealing manner, an inner urge is being created in children to try these food items and they start demanding

these for their consumption. The study concentrates on preschoolers (3 -6 years) who are just stepping out

to the society. Their initial years are very interesting for the study as they observe everything very keenly.

Food preferences of children changes vastly in these initial years. The study gets to know the impact of food

advertisement in children.

Noonu Mary Jose1 , Indu Manish Kumar2

1M.Phil. Scholar, Department of Commerce and Management, 2Assistant Professor, Department of

Commerce and Management, ASAS, Amrita Vishwa Vidyapeetham, Kochi